We collect information you give us directly, and some information automatically.

Information you give us. When you request a call, download a resource, register for a webinar or contact us, we may collect your first and last name, business email address, telephone number, employer, job title, and country or region.

Information collected automatically. When you visit the site we may collect your IP address, browser type, device type, operating system, referring website, pages viewed, links clicked, and the dates and times of your visits.

Information about how you interact with our pages. We record general interaction data such as scrolling, clicks and session recordings through Microsoft Clarity, so we can understand which parts of our pages are useful and which are not. Form field names are recorded so we can see where people get stuck. The values you type into form fields are not recorded.

We do not collect personal information about you unless you provide it or it is collected automatically as described above. We do not knowingly collect special category information such as health, biometric or political data, and we ask that you do not send it to us.

We use your information to:

• respond to your enquiry and provide the services you asked for
• send you marketing communications about FullClarity products, where you have consented or where we are otherwise permitted to do so
  personalise what you see on our website
• show you, or deliberately withhold from you, advertising on other platforms. See "Advertising and audience matching" below
• measure how our website and marketing perform
• maintain the security and integrity of our systems
• meet our legal and regulatory obligations

Legal basis, for people in the United Kingdom and the European Economic Area. We rely on your consent for marketing communications and for non-essential cookies, on our legitimate interests in promoting and improving our business for website analytics and business to business marketing, on the performance of a contract where you are a customer, and on legal obligation where the law requires it. You can withdraw consent at any time.

FullClarity does not sell, rent or lease your personal information.

We share personal information in the following circumstances:

Service providers. We use other companies to run our business, including website hosting, customer relationship management, email delivery, analytics, and advertising. They may process your information only to provide those services to us, and they are required to keep it confidential.

Advertising platforms. We share limited contact information with advertising platforms so that we can manage who does and does not see our advertising. This is described in detail in the next section.

Professional advisers. Our lawyers, accountants and auditors, where they need it to advise us.

Business transfers. If FullClarity is involved in a merger, acquisition, financing or sale of assets, your information may be transferred as part of that transaction. We will tell you if your information becomes subject to a different privacy policy.

Legal reasons. We may disclose your information without notice where we believe in good faith that it is necessary to comply with the law or legal process, to protect or defend our rights or property, or to protect the personal safety of any person.

We use cookies and similar technologies such as pixels and local storage.

Strictly necessary. Needed for the site to work, including security and load balancing. These cannot be switched off.

Analytics. Help us understand how the site is used, which pages are read, and where people struggle.

Advertising. Used to measure advertising performance and to show relevant advertising on other platforms.

Most browsers accept cookies automatically. You can change your browser settings to refuse cookies or to alert you when one is being set. If you refuse cookies, parts of the site may not work as intended.

• Enquiry and marketing contact data: while there is an active relationship, and for 24 months after the last interaction, unless you ask us to remove it sooner
• Customer records: for the life of the contract and for 7 years afterwards, to meet Australian tax and corporate record keeping obligations
• Website analytics: up to 14 months in Google Analytics, and up to 30 days for Microsoft Clarity session recordings
• Advertising audience membership: refreshed regularly, and membership expires automatically if it is not renewed

When we no longer need your information we delete it or make it permanently anonymous.

FullClarity is an Australian company with operations in Australia, New Zealand, the United States and Europe. Your information may be transferred to, stored in, and accessed from countries other than the one you live in, including Australia and the United States.

Where we transfer personal information out of the United Kingdom or the European Economic Area, we rely on appropriate safeguards, including the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses. You can request a copy of the relevant safeguard by emailing privacy@fullclarity.com.

Everyone. You can ask us to give you a copy of the personal information we hold about you, correct it if it is wrong, delete it, or stop sending you marketing. Email privacy@fullclarity.com. We will respond within the time the law allows, and we will not charge you or treat you differently for asking.

United Kingdom and European Economic Area

You have the right to access, rectification, erasure, restriction of processing, data portability, and the right to object to processing based on legitimate interests, including profiling for direct marketing. Where we rely on consent, you may withdraw it at any time without affecting processing that already happened. You may also complain to your local supervisory authority, or to the Information Commissioner's Office in the United Kingdom.

California

If you are a California resident, you have the right to know what personal information we collect, use and disclose, to request deletion, to request correction, and to opt out of the sale or sharing of your personal information.

We do not sell your personal information. To opt out of sharing for cross context behavioural advertising, email privacy@fullclarity.com with the subject line "Do Not Sell or Share My Personal Information", or use the Global Privacy Control signal in a supporting browser, which we honour. We will not discriminate against you for exercising any of these rights.

Australia

We handle personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth). You may request access to and correction of your personal information, and you may complain to us at privacy@fullclarity.com. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner at oaic.gov.au.

FullClarity may change this Privacy Policy from time to time. We will tell you about significant changes by placing a notice on our site or by emailing you. Your continued use of the site after a change takes effect means you accept the updated policy.