How FullClarity and NetSuite Unified Operations at MARS Energy Group with Construction for NetSuite
By: Rich Uphus | May 20, 2025
Introduction
MARS Energy Group, a pioneer in renewable energy solutions, began as NewGen, a solar power provider catering primarily to agricultural clients. Over time, the company expanded into residential solar and other markets, fueled by strategic acquisitions of smaller solar firms.
However, this expansion posed unique challenges. Rapid growth necessitated scalable systems that seamlessly integrate operations, streamline processes, and offer cross-departmental visibility.
"We acquire companies with operational and sales expertise but little backend support, like HR, technology, or accounting. By centralizing those administrative functions, we let them focus on what they do best while we manage the rest."
- Xavier Chambers, Business Technology Manager at MARS Energy Group
The Challenge: Managing Rapid Growth
In its early days, MARS Energy Group needed more infrastructure to handle its growing complexity. The company relied on a basic accounting system that quickly became insufficient. The goal was to unify operations across all departments.
MARS Energy Group turned to enterprise resource planning (ERP) solutions and selected NetSuite for its flexibility and scalability. NetSuite proved critical in simplifying the integration of new subsidiaries and managing historical data during acquisitions.
Still, the default NetSuite configuration needed to fully align with the company's construction-focused business model.
"We needed a single system where operations, accounting, and sales could work on the same records in real-time. Patching together different software for each department wasn't sustainable—it created silos and inefficiencies."
- Xavier Chambers, Business Technology Manager at MARS Energy Group
The Solution: FullClarity Construction for NetSuite
MARS Energy Group turned to FullClarity, a construction management solution designed for NetSuite, to bridge the gap. Their account representative introduced the platform, and after a series of demos, the team unanimously decided to implement it.
Key Features of FullClarity
- Enhanced project scheduling and visibility across departments.
- Scalable templates for faster onboarding of new subsidiaries.
- Streamlined accounting processes, including AIA-style invoicing.
- Real-time revenue forecasting tied to project schedules.
"FullClarity was a no-brainer. It aligned perfectly with our needs and provided the additional functionality we were missing."
- Xavier Chambers, Business Technology Manager at MARS Energy Group
2x
Our Project Managers can manage twice the number of projects
- Xavier Chambers, MARS Energy Group
60-75%
Setting up new acquisitions used to take six months now it only takes two to three.
- Xavier Chambers, MARS Energy Group
Centralized Project Data
We create contracts and estimates at a community level and can break down costs and margins for each house. Anyone can access the information they need and get a clear picture of where things stand
- Xavier Chambers, MARS Energy Group
Real-time Updates
When our project managers update tasks, it is reflected in our revenue forecasts. It keeps everyone aligned and ensures we're hitting our billing milestones. Accurate revenue forecasts in real-time allow our leadership to track performance and adjust strategies.
- Xavier Chambers, MARS Energy Group
Results: Operational Transformation
1. Improved Efficiency and Cross-Department Collaboration
Before implementing FullClarity, project managers relied on a "cobbled-together, Excel-like" system to track schedules and updates. Weekly meetings were lengthy and inefficient.
FullClarity also freed senior leaders from daily operational tasks, allowing them to focus on strategic initiatives like forecasting and growth.
2. Streamlined Acquisitions and Onboarding
MARS Energy Group frequently acquires smaller companies, and integrating new subsidiaries was labor-intensive. With FullClarity, onboarding timelines were significantly reduced.
For example, when onboarding Unified Renewables—a subsidiary specializing in public works—most processes mirrored those of existing subsidiaries. This consistency allowed the team to integrate Unified Renewables efficiently while maintaining operational standards.
This efficiency has allowed MARS Energy Group to scale without continually adding to its technology team.
3. Optimized Accounting and Invoicing
One of FullClarity's standout features is its AIA-style invoicing, which is especially valuable for MARS Energy Group's construction projects.
This system also centralizes project data, reducing dependency on institutional knowledge held by individual employees.
4. Advanced Scheduling and Revenue Forecasting
FullClarity's scheduling functionality integrates Gantt charts with contract and estimate records, creating a unified view of project timelines and financial progress. This feature has provided accountability and visibility that benefits all departments.
"We're always looking to expand, and FullClarity makes growth easier. It's a system we can count on as we scale."
- Xavier Chambers, Business Technology Manager at MARS Energy Group
Moving Forward: Scalable Growth
For MARS Energy Group, FullClarity is more than a tool—it's a cornerstone of their growth strategy. The platform's flexibility and scalability ensure smooth integration of new subsidiaries while supporting operational efficiency.
By streamlining operations, enabling faster onboarding, and enhancing visibility across departments, FullClarity has empowered MARS Energy Group to sustain its rapid growth. The company is now well-positioned to continue its leadership in renewable energy solutions.
